case study
case study

ClientTetrault Insurance AgencyServices

    Tetrault Insurance Agency

    Tetrault Insurance Agency

    Tetrault Insurance Agency

    A cutting-edge insurance agency with out-of-the-ordinary results.

    Let us introduce you to the Tetrault Insurance Agency

    With a tagline proclaiming “We Protect You Like Family,” you know you’re dealing with some pretty remarkable people. Tetrault Insurance Agency has been providing the New Bedford area and beyond with commercial and personal insurance since 1980.

    Why Tetrault Insurance came to Design Principles and Michel Cullum Associates:

    Tetrault Insurance came to Design Principles and Michel Cullum Associates to give them a big-picture marketing plan for the year. We helped elevate their brand with foundations like updating their tagline, business description and corporate identity materials, including their logo, business cards, letterhead and website. They were so pleased with the work that we continued a full-on campaign to enhance and market their commercial line of support and agency as a whole.

    The result:

    We think of Tetrault Insurance as nurture marketing at its finest. We’ve built campaigns around topics that the Tetrault team self-admittedly called somewhat boring and brought them to life.

    We also took their philosophy of business education one-step further by developing, producing and marketing their “Best in Business Practices Video Blog” series.

    Here are just a few of the campaigns and ideas we’ve executed for this exceptional agency:

    • Best in Business Practices Video Blog Series
      • Produced and filmed videos on location with local experts
      • Storyboarded ideas, provided art direction and developed content for videos
      • Utilized WordPress to create custom content and blog landing page on their website
    • Nurture marketing campaigns, including:
      • Umbrella Policy Direct Mail and Campaign culminating in mixed drinks with cocktail umbrellas at the Chamber Expo event
      • Valentine’s Day Email Campaign
      • Thanksgiving Day Direct Mailing and Top Ten “Most Thankful For…” List
    • Photo testimonial campaign featuring real-clients for use in advertising and website
    • Updated corporate identity materials and website

    The Bottom Line:

    Tetrault Insurance received compliments from their clients after each and every campaign. After launching the “Best in Business Practices Video Blog” series, Tetrault Insurance doubled the number of visitors to their website and continue to gain new support from existing clients.