case study
case study

ClientSwimExServicesLogo & BrandingLogo & BrandingMarketing & DesignMarketing & DesignPhotography, Videography, & IllustrationPhotography, Videography, & IllustrationWeb Design & ProgrammingWeb Design & Programming



A match made in strong design and elegant engineering heaven

Introducing SwimEx

Founded by fiberglass pioneer Everett Pearson in 1986, SwimEx’s origins and their pools are rooted in strong design. 30 years of Pearson’s fiberglass design and production experience and MIT engineered paddlewheel patents were married to create the gold standard of resistance pools. Today, SwimEx delivers the smoothest, deepest and widest water flow necessary for fitness and rehabilitation in a customizable construction that is built to last and easy to maintain.

Why SwimEx came to Design Principles

Recognized by the Denver Broncos, Colorado Rockies, U.S. Olympic Training Center and countless athletes and trainers, SwimEx came to Design Principles to enhance the SwimEx brand design to match their unparalleled product.

The Results

We took our cue from the SwimEx mission, combining elegantly functional design with strategic engineering. Over the years, we have elevated their brand by enhancing their advertising, catalogs, website, trade show displays and so much more.

Most recently, we re-designed their website to include custom videos, an integrated content management system and a sophisticated photo gallery that made it easy for SwimEx to update their content at a moment’s notice.

The Bottom Line

SwimEx saw a 74% increase in enewsletter subscribers within two months of the launch and they continue to gain traction.