case study
case study

ClientCherubini YachtsServices

    Cherubini Yachts

    Cherubini Yachts

    Cherubini Yachts

    Classic Beauty. Heavenly Performance. One exceptional design collaboration.

    Let us introduce you to the Cherubini Yachts

    In the grand tradition of yachting, few boats stand out as being truly timeless & spectacular as Cherubini Yachts. Since 1975, their models have been universally recognized for their beauty and technological excellence. Known world-wide, Cherubini Yachts are built for generations of enjoyment.

    Why Cherubini Yachts came to Design Principles and Michel Cullum Associates:

    As a luxury brand, they knew their materials did not match the superior product they offered. With their busy season upon them, they called on our team to help enhance their brand, logo and develop a new look and feel for their promotional brochures.

    The result:

    A refined Cherub now represents the Cherubini brand as its logo and the tagline, “Classic Beauty. Heavenly Performance.” now showcases their unique name and product. Here are some of the ways we helped elevate this luxury brand:

    • Refined their logo and developed a tagline to best position the brand
    • Developed business cards featuring a business description to be a “mini-silent salesman” for their products and offerings
    • Designed a refined brochure with new content and graphics that truly represented the “Classic Beauty. Heavenly Performance.” company philosophy and brand

    The Bottom Line:

    Cherubini Yachts now have a Powerboat brochure that accurately reflects the same attention to detail, superior quality and classic beauty as the boats they are promoting. Cherubini proudly made their entrance at several boat shows this spring and reported a successful showing!