Design Principles - Graphic Design and Web Design for Southeastern Massachusetts

Believe me, I get it. It’s easy to put off branding your company. Eleven years have passed before we’ve had the chance to put our finishing touches on our own corporate identity and to launch a website representative of our services. And the sad reality is I KNOW how important “image” is to the success of a business…it’s what I do for a living. I am the founder and president of Design Principles, Inc., a creative agency that has helped hundreds of entrepreneurs like you project a dynamic and professional corporate image.

Put it this way…if you wore sweat pants to a business meeting would you land the job easily? You’d have to be one hell of a presenter, presenting one hell of a product or service to leave with that contract in hand.

But that is what so many of us do…we work harder than what is necessary and we trust our corporate image to whomever is available in our office that has a computer and is willing to give it a try. Now willingness and desire alone do not make us experts at something. We know that ourselves, after years of education in universities and in our fields, after nights of working late honing our skills until quality and knowledge became the fiber of our existence. So why do we entrust something as important as the face of our company to someone who doesn’t know branding, doesn’t thrill in it, doesn’t live it?

I think the answer is simple. First, we don’t know what is possible. And secondly, most of us consider hiring a design firm an extra expense not a necessary investment.

But the interesting thing I have come to witness year after year is a phenomenon we call the “Ripple Effect of Branding.” When you invest in your look, you project success. When your company projects success, other companies listen. You and your employees are reinvigorated and once again you begin to believe in what is possible. And then…you begin to open doors that were once out of reach. You play in the bigger leagues with well matched clients that respect your expertise. And you grow.

Now isn’t that music to your ears? It should be. You deserve it…you’ve been living this dream for a long time, made sacrifices, worked hard and you deserve for that effort to matter…and you deserve to be successful.

The first step is easy—you just call or email me. We’ll put our heads together and we’ll figure out a way to advance your company to the next level. And please know, not only do I, my business partner and my staff love helping companies like yours discover the ripple effect, it’s in our best interest to do it well and to do it within your budget…because you’ll keep coming back, and as you grow, so will your design budget grow, and we will build a mutually beneficial and long-term relationship founded on respect, and of course, good design principles.

~ Karen Alves