It’s not always about you!
Posted by Mike on January 2, 2010
We’ve worked with a number of business owners over the years who have come to us to boost their company’s image.
Our process is tailored such that the business owner will get a corporate identity or marketing piece that they love, but at some point it’s necessary to ensure that the piece is also going to work well for the business.
This is the crux of the issue: the question is not always, “Do you love what we’ve created?” Instead we need to be asking, “Is the piece we’ve created going to achieve our goal?”
There is often a healthy overlap between the answers to these two questions. Most of the time, the business owner is not only attracted to the aesthetics of what we’ve created, but also realizes that we’ve designed the piece to ensure that the customer will be attracted to it as well, and called to act (by purchasing a product or contacting the company for a service, etc.).
At times, though, there’s a disconnect between the business owner’s sense of style and a piece that consumers will respond to. At those times, I think it’s our responsibility to make clear our position in the relationship with our client: we are designers and consultants, not merely surrogate hands on a keyboard and mouse.
It’s our job to make sure that you are presenting the best possible face to the public, which is not necessarily your idea of the best looking one.
While we always want you to love what’s created, it is sometimes more important to rely on us to creatively deliver a quality product that your market will respond to.
Just sayin’.
Comments are closed.
